SOITA MUMMOLLE street campaign successfully kicked off!
The street campaign of the social initative, Soita mummolle <3, was successfully kicked off yesterday on May 19th in sunny Helsinki.
“Thanks to the great weather and the cheerful spirit of the participants who showed up to the flash-mob the Action was the best kickstart one could wish”, says Stefania Passera, an agitator behind the initiative.
One team in Kamppi and one team in Esplanadi, the group collected many support pictures and caused surprise, smiles and interest in many passers-by. You can check already almost all the pictures in lower resolution from Facebook, while on Flickr you can find so far most of the hi-res pictures from Esplanadi.
Soita Mummolle is a campaign aiming to sensitize people about the issue of seniors’ loneliness. Its “communication weapons” are street campaigns, flash-mobs, guerrilla marketing and PR. For everybody who is interested to join the campaign in the next round, the calendar of the next Street Actions is this:
2.6.
16.6.
30.6.
21.7.
28.7.
4.8.
More info:
